Data Visionaries Healthcare

Meet the Data Visionary: Jess Jorgensen Advocates for Faster, Effective Data Management to Improve Patient Outcomes

Patient Care
Editorial Team
Written by Editorial Team

Selling technology solutions is never just about the technology; it’s about the people who collaborate, innovate, and help customers find a solution to help them deliver on their mission. We call them data visionaries and we find them fascinating. That is why the GovDataDownload editors take the time to sit down with the people behind the technology and get to know them better. With such a unique and talented team of engineers, business development professionals, strategists, and more, NetApp has an extraordinary team on the front lines and behind the scenes.

Today, we’re featuring Jessica Jorgensen, chief go-to-market strategist for NetApp’s healthcare vertical. Jorgensen has had a long career in the industry with over 20 years of experience leading sales and marketing initiatives. Since arriving at NetApp seven years ago, Jorgensen has been responsible for crafting the healthcare go-to-market strategy, working with strategic ISVs, channel partners, field sales and marketing aligning NetApp’s solutions to the market opportunity. For Jorgensen, her passion for helping healthcare organizations leverage technology to help improve patient outcomes and the patient experience is not only a professional mission, but a personal one.  Here is what she had to say in our recent interview:

Set Up a Meeting with NetApp at HIMSS 2019

GovDataDownload Editors: What do you find most rewarding about working with healthcare customers?

Patient Care

Jessica Jorgensen, chief go-to-market strategist for NetApp’s healthcare vertical

Jessica Jorgensen: I have a true passion for healthcare and I believe I’m representing technology that solves some of the most important problems facing the industry.  One of the most important things that NetApp’s data management solutions do is help reduce data latency across the continuum of care. As we all know, down time and application performance latency can impact patient outcomes and the patient experience. It can preclude someone from coming to clinical diagnosis in time to save a life.

I’m incredibly passionate about bringing NetApp’s secure, non-disruptive solutions to the healthcare sector, which are critical especially in acute care situations like the ICU, NICU, PICU, or emergency room. I truly believe that the NetApp Data Fabric allows for the most efficient management of diverse, distributed, and dynamic data, whether that’s to compute to extract insights, or to help start in-patients on care protocols before they present with potentially fatal conditions, to mapping genomes and crunching images against a large data set to predict the threat or possibility of a myriad of cancers.

The data fabric allows for the portability, mobility, and management of data with ease and simplicity.  It allows the data to live where it gets created and to be moved to where it’s needed at the time it’s needed (edge-to-core-to-cloud).  NetApp’s solutions are certified and validated with major healthcare ISV providers (EHR, PACS, etc.,) to ensure the highest level of application performance standards are being met. We’re doing everything we can to help clinicians and patients benefit from our performance, our non-disruptive technology, our analytics, and our joint artificial intelligence solutions with Cisco and Nvidia.

GovDataDownload Editors: This month, we are focused on HIMSS and healthcare. What are a few trends in healthcare IT that you expect to see in 2019? 

Jorgensen: I believe this will be my 12th HIMSS. As we go into the event this year, I’m expecting to hear a lot about artificial intelligence (AI), leveraging the hybrid cloud for intelligent computing, the Internet of Medical Things (IoMT), and how blockchain can help solve for healthcare’s interoperability challenges.

The value proposition artificial intelligence can deliver to the healthcare industry and the constituents they serve is exponential.  AI and enabling technologies are a complete market disruptor.  It’s incredible to see what the industry is doing as it pertains to population health, disease diagnosis and management, and precision medicine.  For example, one of our customers in the Midwest is using NetApp technology and their data to reduce some of the most common deadly illnesses that occur in hospitals, like sepsis. They’ve reduced the rate of sepsis infection by 50 percent. They’ve also done this with in-patient pneumonia, reducing it by 40 percent, and in-patient chronic failure, reducing rates by 50 percent.  They’ve developed algorithms that take into consideration a multitude of data sets and help predict the possibility of patients developing these in-patient conditions that can result in mortality, and they are preemptively putting patients on these care protocols, to help patients avoid these common killers all together.

Other providers across the country are using data and AI to determine transportation deserts. Where patients don’t have access to public transportation to get to their appointments, they are now using that data to provide transportation to get them the care they need. Healthcare institutions are also using AI to explore the social determinants of health. They look to see if you smoke or if you live in a low-income area, etc. and then they align the data with support groups to improve care at home.  It is really amazing what we are doing with AI and healthcare.

Cloud emerged on the scene a number of years ago, along with Software-as-a-Service (SaaS) for healthcare. The industry has toyed with a cloud-first strategy, but I believe they’re settling on a hybrid cloud strategy.  They’ll keep what makes strategic and mission-critical sense close to home and leverage the innovations happening in the cloud and allow trusted ISV providers to manage sensitive patient data, applications, and systems.  Healthcare is in the business of saving lives, not in running the data center.

The Internet of Medical Things (IoMT) will be very interesting specifically around disease and condition management for example; the smart bag (ostomy), the smart pill, measuring pulse/ox, glucose, and conditions like A-fib, etc.  This market is exploding.

Finally, I think we will continue to hear about blockchain, but I believe we’re five to seven years out on any real adoption. When we do see adoption, I think we’ll see it used to help solve some of the interoperability problems healthcare faces today.  Blockchain will give us a better chain of command, it’ll improve data integrity, and it may even solve for the connected conflict we face today between the need for real-time data, role-based access to the data, and the patient’s right to privacy. A game changer for sure.

GovDataDownload Editors: Can you share a time or a personal example where data changed your world?

Jorgensen: I have a very personal story involving 2,833 precious minutes.

Patient Care

Jorgensen’s son, Ryker

We arrived at the emergency room at 9:30 at night on a Friday, by midnight our son was being airlifted to a children’s hospital.  He was diagnosed with sepsis. By 2am, his records arrived at the children’s hospital and somewhere between 3am and 8am, the electronic medical record clinicians use to chart patients was taken down for system maintenance and upgrades. All patients moved to a paper charting protocol. As teams of experts were being called in to help diagnosis what might be the cause of my son’s condition, each started off with legacy or latent/cached data; we had to bring these folks up to speed on what had been determined since admission.  Within 24 hours of our stay, the paper chart was 24 inches thick. Most humans can’t absorb that much data.

It is so critical to have non-disruptive, real-time data; it buys the clinician time to come to diagnosis faster.  No one knows what your number is or how many minutes we have to save your life.  And because of this unknown, the admission process needs to be fast, patient stabilization must be fast, the clinical diagnosis must be faster, and the application of treatment needs to be inordinately fast. Unfortunately, our son didn’t make it. I will be eternally grateful to every person that helped us try to save his life.

In my role at NetApp, I champion the importance data plays in healthcare. I advocate for its speed, reliability, high availability, and portability. I challenge standard downtime protocols and promote non-disruptive operations as a tribute to my son’s life.  He’s not only helped ignite my passion for the industry; he’s helped me connect that passion to my purpose here at NetApp. His story continues to inspire others to re-evaluate their own downtime procedures. We all want to make a difference in the lives of others.  I was blessed to be Ryker’s mother and I am committed to serving the grander purpose that his life provided; it is a privilege.

About the author

Editorial Team

Editorial Team

The GovDataDownload editorial team consists of Shany Seawright, Chelsea Barone, and Margaret Brown. You can reach the team at editors@govdatadownload.com.